Our Management Team

Pinpoint Laser Systems is proud of our expanding team of dedicated employees and the leaders that make the company so successful. Our goal is steadfast commitment to quality alignment and measuring products, industry leading  innovation and outstanding customer service.

Mory Creighton


Mory Creighton has over 30 years experience in business development, marketing and engineering primarily in the mechanical, electrical and optical areas. He began his career in the financial industry and quickly moved to Optra Inc. developing and marketing high precision, commercial laser products for industrial companies and the Federal government.

Mory comes from an entrepreneurial family and always wanted to start a company. In 1992, he founded Pinpoint Laser Systems to design, market and manufacture a broad line of measuring and alignment products that improve the efficiency of manufacturing and address industrial alignment needs. Mory remains actively involved with the company’s growth and the development of new industrial products and markets. Outside of work, Mory loves sailing and boating and serving on several boards and community groups.

Vin Barsalou

Manufacturing Manager

Vin is a 25 year veteran in Operations Management, specializing in high tech capital equipment with a focus on manufacturing management. Vin proudly served nine years in the U.S. Navy as an Aviation Electronic Technician and took on double duty as a Naval Aircrew Operator in two Airborne Early Warning squadrons. When he’s not taking on his daily duties at Pinpoint, you may find him scuba-diving, boating or skiing.

Vin joined Pinpoint in 2015, taking on responsibility for manufacturing, inventory control and purchasing operations. He has many years of experience organizing and developing procedures for all segments of manufacturing operations. Vin is counted on daily as “captain of manufacturing,” running the ship with a positive attitude and a focus on quality and high standards. Outside of work, Vin is a big family man, lover of puns and the best storyteller Pinpoint has ever seen.

William Slager

Lead Manufacturing Engineer

William is an experienced mechanical designer and manufacturing engineer with a depth of knowledge in cost effectiveness and cost reduction economics through design intent. He enjoyed 17 years of experience in polymer extrusion and plastics machinery setup, maintenance, and operations, as well as processing a wide variety of industrial products. While studying to become a Mechanical Designer, William worked as an Electro-mechanical technician in both manufacturing and R&D environments. These experiences developed in William a sensitivity for ergonomic design and a keen instinct for making intelligent material choices for components.

William joined Pinpoint in 2015 and is passionate about providing cutting edge solutions to our customers by designing high quality, innovative products with an emphasis on ease of use and versatility, the hallmark of Pinpoint products. Outside of work, Bill can be found eating something delicious and wishing he knew Martha Stewart.

Ken Nelson

Support Manager

Ken has over 30 years experience in electro-mechanical engineering. He served in the United States Air Force for four years and received hands-on training in electro systems and maintenance. Prior to joining Pinpoint, Ken was Vice President of N&N Manufacturing, a cable and harness manufacturer for the medical industry.

Ken joined Pinpoint in 1998 and works with many Pinpoint customers on their applications and recommending solutions. He is involved with the development of new Pinpoint products and manufacturing systems. Outside of work, Ken loves cars and you will find him cruising the North Shore and Southern New Hampshire in one of his favorite cars.

Suzanne Wolke

Office Manager

Suzanne has over 25 years experience in office management and business administration. She specializes in accounting, vendor relations and human resources.

Suzanne is new to the Pinpoint team having joined in 2016. She works closely with sales and manufacturing to keep in touch with the pulse of customer interests and needs. She is responsible for systems development, payroll, and also has a strong interest in database management. Outside of work, you will find Suzanne gardening, cooking and watching her son play soccer.

Jordan Rose

Sales Engineer

Jordan has over 5 years of experience in sales and customer support of technical products. Jordan graduated from UConn in 2011 with a degree in Materials Science & Engineering and is a proud Husky to this day. Prior to joining Pinpoint, Jordan was an application specialist at Oxford Instruments in the fields of XRF and OES spectroscopy.

Jordan joined Pinpoint in 2017 as a member of the sales and customer support team. He is devoted to using his customer-centric approach to solving demanding technical problems. Outside of work, you can find Jordan spending time with his family, practicing his golf game, or working on his most recent homebrew.

Paul Lamm

Sales Engineer

Paul is a seasoned veteran sales person with over 30 years of experience in the sales and marketing of technical products. He has vast experience in account, territory and product management, and spent much of his career selling technical products, capital equipment and analytical instrumentation.

Paul has experience calling on a variety of industries, universities, military accounts and national labs. He worked for high tech companies such as Veeco Instruments, Oxford Instruments, IPG Microsystems. Products he sold included front end process equipment for the semiconductor and MEMS markets, laser micro machining system, and superconducting magnets. Paul joined the Pinpoint Sales and Marketing team in January of 2016. Outside of work, Paul enjoys hors d’oeuvres and the occasional nap.

Joe Wing

Marketing Manager

Joe has been working as a marketing professional for the past 5 years, most recently providing the voice for local businesses throughout the New England area. Joe graduated from Salem State University in 2014 with a degree in Design and Communications. Upon entering the workforce, his primary interests shifted from design to marketing and advertising.

Joe joined the Pinpoint team in 2017 under the role of marketing manager in efforts to aid the sales team as well as creating and maintaining in-house marketing campaigns. When he is not working, Joe can be found blogging, cooking (and eating) a variety of food, or chasing after his young son.

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