Our Management Team

Pinpoint Laser Systems is proud of our expanding team of dedicated employees and the leaders that make the company so successful. Our goal is steadfast commitment to quality alignment and measuring products, industry leading  innovation and outstanding customer service.

Mory Creighton


Mory Creighton has over 30 years experience in business development, marketing and engineering primarily in the mechanical, electrical and optical areas. He began his career in the financial industry and quickly moved to Optra Inc. developing and marketing high precision, commercial laser products for industrial companies and the Federal government.

Mory comes from an entrepreneurial family and always wanted to start a company. In 1992, he founded Pinpoint Laser Systems to design, market and manufacture a broad line of measuring and alignment products that improve the efficiency of manufacturing and address industrial alignment needs. Mory remains actively involved with the company’s growth and the development of new industrial products and markets. Outside of work, Mory loves sailing and boating and serving on several boards and community groups.

Phone: 978-532-8001

Mark Lombardi

Manufacturing Manager

Mark is our production manager and joins our team with 15 years of experience in manufacturing of semi-conductors and production of high-performance coatings. Mark has received his Bachelor of Science degree in Mechanical Engineering Technology from Wentworth Institute of Technology and later achieved his Master of Science degree in Management from Lesley University.

Mark currently resides in Peabody Massachusetts.  Mark and his wife share a passion for motorcycles and they even drove their own Harleys across the country during their move from eastern Texas all the way up to Peabody (with many of detours along the way).

Travis Brown

Marketing Manager

Travis Brown is a recent member of the Pinpoint team. He joins our team with a background in automotive and local business marketing and has continued to stay up to date with the latest marketing trends. Between making sure our website is following the best SEO practices, to photography and video production, to trade show organization, Travis has helped our company stay up to date in the rapidly changing digital age.

On Travis’ free time he can always be around water, warm or frozen. In the summer he can be found in the ocean around Gloucester and Ipswich boating with his friends and family. In the winter he will be monitoring the snow forecast to figure out which ski resort will have the best weekend skiing.

Craig Eliot

Sales Manager

Craig came to Pinpoint with over 35 years of industrial experience in the high tech and component industry. Early in his career, he was a design engineer involved with mechanical systems used in the oceanographic industry. Craig then served as Operation Manager for a cable and control manufacturing firm.

Later in his career, Craig transitioned into a more sales oriented role as the National Sales Manager in the human to machine interface industry. For the next fifteen-plus years, his career centered around sales, technical products, and sales management.

Craig and his family reside in Rockport, Mass; and in his spare time enjoys spending time with his grandchildren, working on house projects, and playing guitar with his band.

Email: celiot@pinpointlaser.com

Phone: 978-532-8001 ext. 106

Ken Nelson

Customer Support Manager

Ken has over 30 years experience in electro-mechanical engineering. He served in the United States Air Force for four years and received hands-on training in electro systems and maintenance. Prior to joining Pinpoint, Ken was Vice President of N&N Manufacturing, a cable and harness manufacturer for the medical industry.

Ken joined Pinpoint in 1998 and works with many Pinpoint customers on their applications and recommending solutions. He is involved with the development of new Pinpoint products and manufacturing systems. Outside of work, Ken loves cars and you will find him cruising the North Shore and Southern New Hampshire in one of his favorite cars.

Phone: 978-532-8001

Lisa Cuddemi


Lisa brings a wealth of experience and knowledge in areas of accounting, office organization, system development, human resources, and operations to the Pinpoint Laser System team. Lisa has joined our team with 20 plus years of experience in budgeting, accounting, financial matters, and direct involvement with human resources.

Lisa has a degree in business administration from Southern New Hampshire University.  She currently lives with her family on the North Shore of Massachusetts and enjoys her ongoing home renovations and improvements along with weekends with her granddaughter.

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Contact Pinpoint Laser Systems

Discuss your application needs with one of our alignment specialists or contact us with any questions you may have. We can be reached at:

(Phone) 978-532-8001 • (Fax) 978-532-8002 • (Email) info@pinpointlaser.com

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